SELTEN is the German word for “rare”

We are a contemporary microbrand watch company that opens to different ideas, creative thinking, unique materials, and an overall fresh approach to making timepieces. These watches will capture your attention immediately and refuse to let it go.

  • Day & Night Indicator

  • Heated Blue Steel Hands

  • Customised Rotor

  • Double Lug Holes

  • Serial Number Plate

  • Anti-Reflective Coating